Have you ever experienced forgetting about a restaurant or online store in just a few months? The place might have been your favorite when you first visited it, but somehow you just stop going there says Saivian. Well, that’s what happens when customers don’t get treated right. And the sad truth is that most businesses are doing this to their customers.
Well, if you own a restaurant or an online store, the following tips will help you retain your customers.
1. Have confidence in your product
If your potential customers visited your place and weren’t impressed with what they’ve seen there, then we bet that they won’t come back no matter how great of a deal you offer them. So before you start advertising, make sure that they really need your product. And the only way to do this is by having it in stock and then letting them test it out. Another thing that you should remember is not to advertise too soon after opening the business. The reason for this is that most customers who’ll come in will be early birds who’ll stick around for a few weeks. After that, the number of visitors will drop sharply.
2. Provide reliable service
If you want your customers to come back, then they should never have any problems with doing business with you. So if you’re operating an online store, make sure that it has no glitches. It’s also important that your customers feel safe when making purchases. And for this reason, you should never miss an opportunity to acquire a new customer. Saivian says this means that if any of your previous customers make changes in their orders or the like, then make sure to act on it as soon as possible. If you don’t follow up on these changes, then they might leave without buying anything at all.
3. Stay in touch with your customers
Your best customers are practically family members, so you should treat them as such. How do you do this? By staying in touch with them through newsletters and email campaigns. Of course, they don’t want to get bombarded with ads either, so only send out emails that are relevant to their interests. For instance, if they just bought a new smartphone, then send them ads about mobile apps.
4. Communicate face-to-face with customers
Most businesses these days are trying to cut off as many expenses as possible by resorting to online communication only explains Saivian. While this might be efficient in certain cases, it’s not efficient in others. For example, if a customer has a complaint or suggestion, then they might choose to call your hotline and discuss it with the person on the other end of the line.
5. Offer personalized discounts
Although you might be tempted to put out an ad every now and then just so that you can attract more customers, this might not always be a good strategy to use. One way around this is by offering personalized discounts instead. Let’s say that you have a customer who has been patronizing your business for a few years now. If you notice that they’re frequently visiting your store, and then why not give them a 10% discount every time they come in? This way, they’ll be more than happy to spend their money in your place and will become regular customers.
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