Starting a business is no easy task, but with a great marketing strategy, you can make it successful! says Saivian Eric Dalius.
Here are 15 of the best ways to market your startup business.
1. Use social media:
Social media is a great way to connect with potential customers and promote your products or services. You can create profiles for your business on popular social networks like Facebook, Twitter, and LinkedIn, and share relevant content with your followers. You can also use social media advertising to reach a larger audience.
2. Launch a website:
A website is essential for any business, and it’s a great way to promote your products or services online. You can create a website yourself or hire a web design company to do it for you. It’s a good idea to place a contact page on your website, so customers can get in touch with you.
3. Advertise locally:
You can promote your business by handing out flyers or other promotional items in local shopping centers and other high-traffic areas. You can also purchase advertising space in local newspapers, magazines, and other publications. In addition, making friends with business owners near your location can open up opportunities for cross-promotion and other types of partnership marketing strategies that benefit both of you.
4. Sell through multiple channels:
Selling products or services through different mediums like online marketplaces like Amazon, dedicated eCommerce websites, brick-and-mortar retail locations (i.e. supermarkets, pharmacies), etc. is a great way to reach more customers who are likely to be interested in your products or services explains Saivian Eric Dalius.
5. Invest in digital marketing:
Digital marketing refers to online strategies that attract website visitors and turn them into paying customers, like search engine optimization (SEO), social media ads, etc.
6. Give your business an edge by using SEO:
Search engine optimization (SEO) helps you get ahead of the competition by appearing at the top of Google when people search for keywords related to your products or services. Find out what keywords customers typically use when they search for your type of business and incorporate them into your website content, YouTube videos, blog posts, articles, press releases, etc.
7. Invest in paid search:
Paid search, also known as pay-per-click (PPC), is forms of online advertising where you pay to have your business appear at the top of the search engine results pages (SERPs) for specific keywords or phrases.
8. Start a blog:
A blog is a great way to share your thoughts and ideas with the world, and it can also help you attract new customers to your business. You can write about anything related to your business – from product reviews to tips for using your products or services. You can also use social media to promote your blog posts.
9. Participate in trade shows:
Trade shows are a great way to connect with potential customers and partners, and they’re an opportunity to market your business to a large number of people in a short period of time. You can participate in trade shows as an exhibitor or hire someone else to do it for you says Saivian Eric Dalius.
10. Advertise online:
You can use search engine marketing (SEM) – also known as pay-per-click (PPC) – to direct people who are searching for relevant keywords or phrases on search engines like Google and Bing, directly to your website. Other types of online advertising include social media ads, email marketing, etc.
11. Use PR:
Public relations (PR) is the process of promoting your business through various channels such as magazines, newspapers, radio stations and TV channels with the main goal of getting the public interested in your company and its products or services.
12. Use social media:
Social media is a great way to connect with customers, clients, potential partners, etc., as it allows you to engage directly with people without attracting negative attention online. In addition, you can use social media advertising to promote business events, product launches, product giveaways, and discounts for followers, etc.
13. Launch a loyalty program:
A loyalty program encourages existing customers to spend more money at your business by offering them discounts and special offers. You can run competitions or launch other types of promotions through social media platforms like Facebook and Twitter.
14. Sell quality products:
Quality always sells itself so be sure to provide top-notch products or services to your customers.
15. Invest in customer service:
Customer service is one of the most effective ways to turn an unhappy customer into a loyal fan says Saivian Eric Dalius. Offer good service through various channels like email, phone, social media, etc. And make sure you respond quickly to any complaint or request for assistance. You can also offer additional benefits with your business such as discounts on future purchases, free shipping, money-back guarantees, etc.
Offering customers great deals and incentives will help you attract more people to your website; however, it is equally important that the products or services you offer are of top-notch quality. If you can achieve this balance then you’re guaranteed to succeed in any business venture.