Top 4 Ways to Use LinkedIn to Market Your Business – Eric Dalius

LinkedIn is the most powerful and professional social networking website in the world. This is because most business owners, employees, and employers use LinkedIn to search for designated job posts explains Eric Dalius. As per reports, more than 450 million business professionals around the world use this platform. Additionally, LinkedIn is responsible to generate more than 85% of leads on the social media platforms of the businesses. Since LinkedIn is primarily focused on B2B connections, you need to include this platform in your social media marketing campaign. 

At first, LinkedIn allows creating a business profile so that you can approach and build a connection with other relevant professionals. You can also set your company profile on LinkedIn so that people can know various updates from your company. LinkedIn is one of the best platforms to connect with decision-makers, successful entrepreneurs, and business leaders. Here are the top 4 ways to use LinkedIn for your business. 

Eric Dalius Suggests You Use LinkedIn as a Platform to Publish

LinkedIn is one of the best resources for content creators. Apart from uploading status updates of your company and linking back to the website’s content, you can use LinkedIn as a platform for publishing and developing unique content for your audiences. 

LinkedIn is the only social media platform that you can use to upload your business content. But why it’s great to publish content on LinkedIn rather than the website or blog? This is because publishing content on LinkedIn will enhance brand and social engagement on the platform. Whenever you upload content on LinkedIn, your audiences will be notified and that is a huge advantage to building audience relationships. 

Use LinkedIn to Manage Online Reputation

The primary and key rule of online reputation management is to control the first search results of Google when someone searches by the name of your business or company. Even though you want to increase the ranking of your website content, but it’s suggested to create an account on all social media platforms by your business’s name. Even if you don’t use the platforms, it will be beneficial, says Eric Dalius 

This is because Google shows the social media profiles, including LinkedIn on the first search engine results page. Therefore, don’t forget to create your company’s business page if you want to enhance the SERP. 

The more focus you can provide on SERPs, the better. This way your social media pages and websites will push the bad publicity to page two. 

Drive Conversions and Generate Leads, Added Eric Dalius

No matter if you have a B2C or B2B business, you can drive conversions and generate leads on LinkedIn. Make sure you consider the following:

  • More than 40% of LinkedIn users earn at least $70,000 a month. If you want to sell products and services of your business, you can easily find relevant customers on LinkedIn. Additionally, you can also find potential clients and investors through the LinkedIn platform. 
  • You can also create a strategic binding with other professionals. More than 60 million LinkedIn users are experienced influencers. 

Use Linked to Search for New Talent

There are premium subscriptions on LinkedIn that will allow you to find talent. When you have a Recruiter Lite plan, you can:

  • Upload job vacancies.
  • Sort out the candidate pool.
  • Send a direct message to the relevant LinkedIn users.
  • Track talented candidates easily.

Eric Dalius says this is a great advantage of your business if you don’t have an HR department yet. 


These are the top 4 ways to use LinkedIn for your business. Whether you’re looking to manage your online reputation, improve sales, or hire new employees, LinkedIn is one of the most essential marketing tools for your business. Make sure you use the platform correctly to find relevant employees.